In more than 20 countries, Rice sells colorful home interiors and crafts. Their mission is to bring color into your home and make the world more vibrant. The products are modern and playful and designed to add a splash of color to everyday life.
rice is a Danish interior and accessories company known for colorful melamine, handmade baskets, and great storage - products for the living room, kitchen, children's room - yes, for the whole house... All in beautiful colors and everything you need for your everyday life. The rice universe is filled with exuberant products - funky yet down to earth and super practical. The design is modern, created with a playful spirit and a focus on the small details. The words, "Fun," "Funky," and "Functional" are the essence of what rice stands for.
The challenge
From bread and butter to digital optimization
Years ago, Rice faced a familiar challenge: transitioning from a manual sales system to a digital sales structure.
The workload was drained by manual, heavy tasks that required many man-hours. With a festive universe of over 2,000 colorful products, keeping track of inventory, orders and product information was a big challenge.
The dream was to optimize and create a simpler workday for everyone. New digital platforms became the solution to the problem. Salespeople’s classic catalog was replaced with a digital overview, and customers could now check stock status and make purchases directly from their stores.
Solution
nVision Mobile was the first step on the digital journey
The salespeople’s new tool was nVision Mobile – a digital sales app that replaced the physical product catalog. Now salespeople could easily keep track of products, check stock status and add items directly to the basket on customer visits, at trade fairs or something completely different.
“Our salespeople use nVision Mobile all the time. It’s their lifeline.” – Helene Ellingsoe, CCO at Rice.
With the new platform, it wasn’t just the sales process that became easier. The customer experience of Rice took on a new dimension with a visual and professional boost.
In the wake of the positive feedback from nVision Mobile, there was a desire to do even more for the customer experience. The addition was a B2B retailer app, allowing customers to browse products, check stock status and order goods directly to their store.
Although the retail app is still young, more and more customers are starting to see the benefits of having a more independent and digital shopping option.
“The easier it is for our customers to place an order, the better it is for us.” – Helene Ellingsoe, CCO at Rice.
Results
Sales processes have never been easier
And the results are unmistakable. Work processes have become simple, efficient and straightforward. Customer visits and trade shows have never been easier than they are today, putting Rice one step ahead of the competition.
Among other things, the digital catalog has become an important tool at trade fairs where competitors take a second look.
“I highly recommend nSales to other colleagues and competitors in the industry when I talk to them at trade shows.” – Helene Elligsoe, CCO at Rice.
A proactive approach
nSales’ innovative thinking has ensured that the collaboration has not only resulted in the two new solutions.
Rice has long sought a complete overview of their customer base. That way, their salespeople could more easily identify new potential dealers. The solution was a customized, dynamic customer map as an add-on to nVision Mobile.
“The vendors got it last week and they’re already really excited about it.” – Helene Ellingsoe, CCO at Rice.
And it is precisely this flexibility and responsiveness that makes nSales a valuable partner.
“If you have an idea and you have a need, you talk about it, and Lasse is very much in solution mode.”
CCO at Rice
